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Privacy policy

Tapto Ltd is a company registered in England and Wales number 13817217.

We are registered with the Information Commissioner’s Office and are the data controller for the purposes of the Data Protection Act 1998.

Tapto fully recognises the importance of your privacy and we take our responsibility in this area very seriously.

This page sets out our policies regarding the information we collect, how we use it, how we share it and how we look after it.

Information that we collect from the use of our website

The following information is collected and aggregated by Auth0/Retool/Tawk on our behalf about the pages that people visit:

IP address

Browser language

Operating system and version

Device information

Pages visited


Geographical Location

Referral URL

Internet service provider

This information will be collected about your use of the website and it is not possible to opt out of that.

We use it to improve the content of our web pages and the quality of our service in general.

The information is anonymous and can only be linked to named individuals who have registered for our application and consented to their information being collected as detailed below.

Information that we collect from the use of our application

The following information is collected and stored about people who register for and use our application:

Name Email address where provided and/or used for registration Encrypted password where provided and/or used for registration Username where provided and/or used for registration Login dates and times Articles read Progress through articles read Searches

In accordance with the EU General Data Protection Regulation (GDPR), we have defined the lawful bases for the collection and processing of personal information.

These are:

To enable us to fulfil our contract with you

We use your identification information to protect your account from use by people other than yourself.

To enable us to pursue our legitimate interest in improving our service.

We also analyse the information that we record about the use of our website and application to endeavour to continually improve the experience that it provides to our visitors and customers.

Similarly, we use information voluntarily provided to us using forms that we publish from time to time to gather information about the use of different aspects of our service and make improvements to it.

To enable us to pursue our legitimate interest in marketing our services

We may use the information that you provide to us when you register to use our application to tell you about any of our products, services or offers if we think they might interest you.

We may also send you more general information such as newsletters and updates.

We may include links to online forms in this communication.

Completion of these forms is voluntary and the information collected is use to gauge in interest in our service and to make improvements to it in order to better meet our customers’ needs.

How long your information is stored for

We store your information throughout the time that you are subscribed to our application.

If you decide to close your account we will keep a copy of your information for a period of 90 days in case you change your mind or decide that you want a copy of it.

Ways in which we share the information that we collect

We do not share (or sell) the information collected from our website or our application to other organisations for commercial or other purposes unless it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or as otherwise required by UK law.

Your rights

When you register to use our application or purchase a subscription to it, you are entering into a contract with us and accepting our terms and the contents of this privacy policy to the extent that it relates to information collected, stored and processed to enable us to fulfil our part of that contract.

If you do not wish us to collect your information and use it as set out in this policy, you should not register to use our application or purchase a subscription for it.

If you change your mind about enabling us to collect and process your information after you have registered with us you can cancel your account at any time.

You can request to see the information that we hold about you at any time and/or to be provided with a copy of the information.

You can also ask us to delete all your data and close your account at any time.


We use cookies for a number of purposes, including the following

To allow users to log into their Tapto account.

To monitor and collect information about transactions, usage statistics and trend analysis.

To prevent fraudulent activity and safeguard privacy.

In general we use cookies to enhance people's experience of using our website and application and some of the cookies we use are essential for the website to operate properly.

Our use of cookies falls into three categories:

Session management - these cookies are essential for enabling use of the website.

They are used to manage session information and to enable navigation through the website.

Functionality - these cookies store information which allows us to remember people's preferences, maintain any custom settings they choose and provide them with a tailored experience that is specific to their needs.

Tracking - these cookies enable us to store information about how people arrived at the website and what they did whilst using it.

We use this information to provide us with insights that enable us to continually improve our service.

As is the case regarding people's use of 3rd party websites to which we provide links, it is important to remember that those websites may have their own cookies and use them in ways about which we have no knowledge or control

Change of control

If we sell or otherwise transfer part or the whole of Tapto Ltd. or our assets to another organisation (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution or liquidation), information from or about our users may be among the items sold or transferred.


We may periodically update this policy and if we do so we will post a notice on our website to that effect.